Projet 1 — Template

2025

WE DO

Eco-Friendly Gamified App

The Project This was a collaborative student project where we designed a mobile app to make sustainable living a fun daily habit rather than a chore.
The Concept Adopting an eco-friendly lifestyle can sometimes feel overwhelming. With WE DO, we wanted to build an experience that feels accessible, positive, and completely stress-free. We dug into UX research, looking at successful apps like Duolingo, and realized the secret was a gamified approach. The app motivates users with weekly eco-challenges, quick quizzes, and a friendly leaderboard. The best part is that users can turn their digital points into real-world impact by supporting actual environmental charities like Envol Vert.
Visual Identity & UI We went with a sleek dark mode using vibrant, optimistic greens to make the eco theme pop. To keep the vibe lighthearted, we created a cast of cute custom-illustrated mascots like smiling leaves and water drops, and built a rewarding system full of badges and progress bars.
Deliverables UX Research, Brand Identity, UI Design, and Mobile Prototyping.